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31 Jul

Design Your World: Studio Diaries

IMG_8296.1‘Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.’

This is one of my favorite  quotes because it resonates with the way I see the world as a designer too. As I walk through the city, I find myself attentive to my surroundings. I observe how different buildings are constructed and how their form flows into one another. 

I see how different lines intersect and change from certain angles. Some features have a functional character while some are more aesthetic. When I stop to notice all these details around me, I find myself inspired. There is a strange beauty in even the most mundane of objects.  The electrical powers lines that run through China Town in San Francisco weave a pattern throughout the neighbourhood in a way that turns on my designer’s mind.  At a glance, they may look disorganised and chaotic, but there is beauty in how they interlace.

When I started thinking about my first look, I drew from the inspiration of the city. The Transamerica Building stood tall amongst the other buildings. I knew that I wanted to incorporate the architectural aspects of the structure, but I wanted to give them a feminine and elegant feel.

My design process always starts with music. I put my headphones on and let my mind start to focus.  In drafting mode,  the world fades away until all that remains is my sketchbook and my ideas. I experiment and add a feature or deconstruct an idea.  Soon the look takes shape and form. When the design starts to reveal itself, I leave it alone for a while. When I come back with fresh eyes, I start to scrutinise it and reconstruct it again in a better way. I often find that I will do this 3 to 5 times during my design process.

Every night I sleep with a notebook next to my bed.  It’s like a design security blanket and I know that when I think of a great idea or can visualise a design, I have a safe place to sketch them. They say that your best ideas come when you are asleep.  I agree! I often dream of what a look will look like on the runway. It gives me such pleasure when weeks or months later that dream becomes a reality.

Designing is my happy place.  It is my escape and my passion. Nothing in the world matters but the new creation I am working on and the part I play in the creative process of making an idea a reality. With my friend’s wedding coming up, I thought it would be the perfect opportunity to show you how I would design a look that would be wedding worthy.

I look forward to showing you the finished product as it comes to life.  Come find me again next week and don’t stop designing your world!

#Designyoworld #Thokitafeni

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